F2 helps fleets get where the world is going.

Change is often uncomfortable because it is unfamiliar. The good news is that we know what it takes to enhance your fleet operation. And it’s a win-win for everyone: you, your organization, your community, and your world.
Your situation is unique, with distinct priorities, goals, and constraints. But improving economy, ecology, and ethics shouldn’t be a difficult decision or a painful process. The results, including important assets like energy independence and a better relationship with your community, are choices worth making.
F2 wants to help fleets and the auto industry move forward by making that journey easier. We work with you to design a custom roadmap to transform your operation, tailored to your specific reality and long term goals. We draw upon a variety of proven tools and best practices in fleet, in a way that makes sense for your operation, your geography, and your organizational culture.
Results you can expect:
Your roadmap will be based around key principles of success, using methods successfully deployed in real organizations and cities, with fleets large and small. We offer decades of experience to guide a custom-built transformation.
A more sustainable fleet pays for itself. Get in touch, and we will be glad to share how you can make the jump too.
We work with you to…
Ensure Fleet Safety
Protect your people, assets, and community by implementing proven safety technologies and policies like Vision Zero that dramatically reduce collision risk, injuries, and fatalities.
Build Energy Independence
Move past dirty fuel with highly volatile prices, while building energy independence and resilience in your own community.
Lower Environmental Impact
Create an environmental impact by reducing emissions and costs through strategic implementation of alternative fuels and affordable clean energy technologies.
Develop Your Workforce
Build a skilled, sustainable workforce for your fleet operations through strategic apprenticeship programs and talent pipelines that ensure you are always prepared for what comes.
Do More With Less, with Fleets of Any Size
Maximize your fleet’s efficiency and dramatically reduce operating costs by tweaking your maintenance practices, parts management, and operational policies.
…and more!
Every project we do is custom because every situation is unique. Tell us your situation and we can help you get to the finish line.
Case Studies & Press
Read about some of our successes.
Madison Deploys First EV Fire Engine in North America
First-ever EV Fire Pumper placed into service in North America in Madison, Wisconsin in a partnership with Wisconsin-based Pierce Manufacturing
Fleet Apprenticeship Program creates a Pipeline of Skilled Workers
How our apprenticeship program created a win-win for one fleet and a community’s high school, technical college, and university students
How Madison Used Data to Improve Its Fleet Operation
How effective systems and data collection practices created efficiencies in addition to better performance in one fleet garage
Madison, Wisconsin’s Fleet HQ and shop recognized as the #3 Greenest Garage and first-ever LEED Gold certified municipal auto repair garage in North America with cutting edge sustainability features
Together For Safer Roads announces recipients of the Annual Global Vision Zero Awards for successful safety programs in NYC and Madison, WI
Blog and Thought Leadership
F2 is in the business of sharing best-practices
in fleet, transportation logistics, and optimization.
We post articles, podcasts, and video of interest to fleet managers, city administrators, and the entire global auto industry.

About F2
F2 represents nearly 50 years of professional expertise in optimizing process, systems, and services in fleet and beyond. We’ve worked with the biggest organizations out there, and want you to share in the success.











